July 10, 2020

Lenovo's "Human tactics" besieged Apple

After Yang Yuanqing took over Lenovo Group, he first targeted Apple. Yesterday, the mobile internet strategy and products announced by Lenovo Group were clearly aimed at Apple.

Lenovo’s core tactic is to win by volume. Lenovo's latest "Le Yun" service can provide users with free 200G cloud storage space. Comparing with iCloud, Apple’s previously launched personal cloud storage service, users only have 5G of free storage space. If they need more space, they need to pay for it. At the same time, Lenovo Group also learned the lessons of the previous single product, Music Phone, Le Pad and Apple’s iPhone and iPad. The launch of three tablet PCs with 5 inches, 7 inches and 10 inches and a new mobile phone .

Liu Jun, senior vice president of Lenovo Group and president of the Mobile Internet and Digital Home Business Group, told the reporter of the “First Financial Daily” that in addition to the advantages of segmenting the market to push more products, Lenovo’s other advantage over Apple’s is that it will combine Chinese localization applications for product development.

Relive the history of PC development, Apple's current share of the market inventing PC has been overtaken by Lenovo Group. Yang Yuanqing, Chairman and CEO of Lenovo Group, believes that history will repeat itself. He told this reporter: “The great company is not invincible. In the future, the open system will eventually overcome the closed system.”

However, apart from the quantitative advantages, Lenovo has no obvious advantages in terms of technology. For example, Lenovo's recently introduced Chinese voice interaction technology and theft prevention system are, in a certain sense, a reference to Apple’s smart voice interactive services Siri and Find My iPhone applications. .

In addition, Lenovo wants to catch up with Apple while facing the challenges of many local manufacturers. Local mobile phone manufacturers such as Huawei, ZTE, and Coolpad have all promoted their smart phone products through cooperation with operators.

Liu Xingliang, a commentator, believes that Lenovo wants to overtake Apple in the field of mobile Internet. “The biggest hope is still to use local advantages, especially channel advantages, to optimize developers’ related applications, or to wait for Apple’s own products to make mistakes.”