November 29, 2021

Taking advantage of NBA NextVR to open the commercialization of VR live broadcasting

The first large-scale commercial promotion in the live broadcast of the event. NextVR will broadcast the NBA All-Star Weekend in New Orleans from the 19th to the 20th of this month. This Saturday (Beijing time this Sunday), will broadcast NBA All-Star Game, three-point competition and dunk contest and other three events. This Sunday (Next Monday, Beijing time), NextVR will broadcast the 66th NBA All-Star Game. This is the first NBA VR broadcast, where viewers can switch between multiple camera angles in various fields of view. The live broadcast will be provided to the world through NBALEAGUEPASS (NBA official game live channel). Regrettably, China, the United States and Canada will not be involved. However, for the masturbation, after the All-Star game, fans can order free highlights in VR. In addition, they can watch replays for free in the NextVR app via Google DaydreamView or Samsung GearVR. Since then, NextVR will also provide regular season VR broadcasts. From the 23rd of the first game day after the All-Star game, the NBA will open a single game VR (virtual reality) live game purchase, and the on-demand price for each VR live broadcast is US$6.99 (about RMB 48). yuan). On February 23, the NBA will play 6 games including the Rockets VS, the Knicks VS Cavaliers, and the Clippers VS Warriors. The VR live broadcast of the All-Star Game can also be said to be the best PR for NextVR promotion. Although, the NBA has already cooperated with NextVR to test the VR live, it has only been open to LEAGUEPASS subscribers. Today any fan can pay to watch live VR games. By then, fans all over the world can watch VR live broadcasts of NBA games through NBALEAGUEPASS or SingleGamepass services. However, China was once again ruled out. NBA game VR live broadcast compared to the common live TV and webcast, VR live, for those who missed the buy tickets on the scene, provided a kind of immersive feeling. The following is a fan watching the NextVR broadcast game experience: this week, I saw the San Antonio Spurs away against the Minnesota Timberwolves. The Spurs suppressed opponents with a strong basic skill and won 122-114. Needless to say, this is not the most exciting game I have ever seen, but it is the most important game. In the 48 minutes of the game, I was watching Tony Parker, Manu Ginobili, Andrew Wiggins, and Karl Anthony Downs running around in front of me. I was so close to them that many times I seemed to have touched Ginobili. But I remember that I was really watching the game in the Harlem (Harlem, NY) apartment. I took a Google Daydream VR headshot and my boyfriend took a Samsung Gear VR heads up. Although it is not uncommon for live broadcasts of VR events, there has been little success in commercialization. Previously, the majority of free-to-air events were basically live events. For example, in September last year, the Champions League basketball landed in China for the first time, and the Micro Whale VR opened the first live VR basketball game in China. As the first promotion of commercial VR live broadcasts in large-scale events, the collaboration between NBA and NextVR is highly anticipated. Last year's Rio Olympic Games also had VR live broadcasts. In May last year, the BBC announced its participation in the VR live broadcast of the Rio Olympic Games. The BBC launched a new application called BBCSport360 for mobile devices that performs 360-degree playback of one event per day. At present, NextVR is arguably the hottest broadcast platform in the world. Since the NBA is a globally focused super IP, the cooperation between NextVR and the NBA has also attracted the attention of this company to many people. The 2015-2016 season NBA opener was VR live broadcast by NextVR. Half a month after the live broadcast, NextVR also received US$30.5 million in financing, led by Formation8, Comcast and Time Warner. In addition to the NBA, NextVR scored several hot IPs. For example, the first NFL North American professional league's NFL (United Football League) is also preparing for VR broadcast, NextVRCEO revealed: "I believe we are ready next season." Last February, the media disclosed that NextVR and Fox Sports signed 5 years Cooperation agreements, including the World Professional Baseball Competition, Super Bowl 2017, etc. In terms of entertainment, NextVR also established cooperation with LiveNation and the American Times Company. LiveNation will team up with NextVR to create hundreds of VR live music shows. The Times Company hopes that NextVR will provide VR content, and the cooperation will cover such well-known brands as Time Company, People, Entertainment Weekly, and Sports Illustrated. According to the report of a well-known consulting company, Goldman Sachs, the market revenue of VR live broadcast in 2020 was 750 million U.S. dollars, and by 2025 it was as high as 4.1 billion U.S. dollars. Such a huge market makes people not lose heart. Recently exposed, Facebook also intends to enter the VR sports live on the plate. There is one more thing to mention about the anecdotes of NBA and VR. In the summer of 2016, the former Thunder star transferred to the Warriors and shocked the entire league, especially the depth of the Western Conference. When the Durant was recruited, the Warriors team created a virtual reality environment for Durant in addition to the full-studded and enthusiastic invitations. This made it possible for him to feel ahead of time how to play in the Warriors. . However, Durant did not feel bad about this. Go back to the topic of NextVR. Although the China region missed the VR live broadcast of the All-Star Game and the regular season afterwards, the next step in the commercialization of NextVR is to make a good start. With the continued popularity of VR live streaming, more people will enjoy VR tours. When the technology is mature and popular, the game will be watched. Even if tickets are not available, each game will be broadcast live. ">
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Leveraging NBA NextVR to Open the Road to Commercialization of VR Live from Baidu VR

The NBA All-Star Weekend is coming. This is a feast for NBA fans. Different from previous years, the current All-Star Game will be the first time using VR live. After the All-Star game, the NBA will open a single game VR live game purchase. This will be the first large-scale commercial promotion of VR in the live broadcast of large-scale events.

Next VR will broadcast the NBA All-Star Weekend in New Orleans from the 19th to the 20th of this month. This Saturday (Beijing time this Sunday), will broadcast NBA All-Star Game, three-point competition and dunk contest and other three events. This Sunday (Next Monday, Beijing time), Next VR will broadcast the 66th NBA All-Star Game.

This is the first NBA VR broadcast, where viewers can switch between multiple camera angles in various fields of view. The live broadcast will be provided to the world through the NBA LEAGUE PASS (NBA official game live channel).

Regrettably, China, the United States and Canada will not be involved. However, for the masturbation, after the All-Star game, fans can play free highlights in VR. In addition, they can watch replays for free in the NextVR app via Google Daydream View or Samsung Gear VR.

Since then, Next VR will also provide regular season VR broadcasts. From the 23rd of the first game day after the All-Star game, the NBA will open a single game VR (virtual reality) live game purchase, and the on-demand price for each VR live broadcast is US$6.99 (about RMB 48). yuan). On February 23, the NBA will play 6 games including the Rockets VS, the Knicks VS Cavaliers, and the Clippers VS Warriors.

The VR live broadcast of the All-Star Game can also be said to be the best PR for Next VR promotion.

Although, the NBA has already cooperated with NextVR to test the live VR broadcast, it has only been open to LEAGUE PASS subscribers. Today any fan can pay to watch live VR games. By then, fans all over the world can watch NBA game VR live through NBA LEAGUE PASS or Single Game pass services. However, China was once again ruled out.

NBA game VR live

Compared to common live TV and live webcasts, VR Live offers fans a sense of immersion for those fans who miss the chance to buy live tickets. The following is a fan watching the NextVR broadcast game experience:

This week, I saw the San Antonio Spurs play against the Minnesota Timberwolves away. The Spurs suppressed opponents with a strong foundational skill and won 122-114. Needless to say, this is not the most exciting game I have ever seen, but it is the most important game.

In the 48 minutes of the game, I was watching Tony Parker, Manu Ginobili, Andrew Wiggins, and Karl Anthony Downs running around in front of me. I was so close to them that many times I seemed to have touched Ginobili. But I remember, I was watching the game in the Harlem (Harlem, New York) apartment. I took a Google Daydream VR headshot and my boyfriend took a Samsung Gear VR headset.

Although it is not uncommon for live broadcasts of VR events, there has been little success in commercialization. Previously, the majority of free-to-air events were basically live events. For example, in September last year, the Champions League basketball landed in China for the first time, and the Micro Whale VR opened the first live VR basketball game in China. As the first promotion of commercial VR broadcast in large-scale events, the cooperation between NBA and Next VR is highly anticipated.

Last year's Rio Olympic Games also had VR live broadcasts. In May last year, the BBC announced its participation in the VR live broadcast of the Rio Olympic Games. The BBC launched a new application for mobile devices called the BBC Sport 360, which performs 360-degree playback of one event per day.

At present, NextVR is arguably the hottest broadcast platform in the world. Since the NBA is a globally focused super IP, the cooperation between NextVR and the NBA has also attracted the attention of this company to many people. The 2015-2016 season NBA opener was VR live broadcast by NextVR. Half a month after the live broadcast, NextVR also received $30.5 million in financing, led by Formation 8 and followed by Comcast and Time Warner.

In addition to the NBA, NextVR scored several hot IPs. For example, the first NFL North American professional league's NFL (United Football League) is also preparing for VR live broadcast, NextVR CEO revealed: "I believe we are ready next season." Last February, the media disclosed NextVR and Fox Sports 5 The annual cooperation agreement includes the World Professional Baseball Championship and the 2017 Super Bowl.

In terms of entertainment, NextVR also established cooperation with Live Nation and the American Times Company. Live Nation will team up with NextVR to create hundreds of VR live music shows. The Times Company hopes NextVR will provide VR content, and the cooperation will cover Time Magazine, People, Entertainment Weekly and Sports Illustrated.

According to the report of a well-known consulting company, Goldman Sachs, the market revenue of VR live broadcast in 2020 was 750 million U.S. dollars, and by 2025 it was as high as 4.1 billion U.S. dollars. Such a huge market makes people not lose heart. Recently exposed, Facebook also intends to enter the VR sports live on the plate.

There is one more thing to mention about the anecdotes of NBA and VR. In the summer of 2016, the former Thunder star transferred to the Warriors and shocked the entire league, especially the depth of the Western Conference. When the Durant was recruited, the Warriors team created a virtual reality environment for Durant in addition to the full-studded and enthusiastic invitations. This made it possible for him to feel ahead of time how to play in the Warriors. . However, Durant did not feel bad about this.

Go back to the topic of NextVR. Although the China region missed the VR live broadcast of the All-Star Game and the regular season afterwards, the next step in the commercialization of NextVR is to make a good start. With the continued popularity of VR live streaming, more people will enjoy VR tours. When the technology is mature and popular, the game will be watched. Even if tickets are not available, each game will be broadcast live.

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